Our approach starts with listening and making data-based decisions that will help you get a significant Return on your branding investment. We focus more on outcomes and authentic content rather than slick ad like content. In addition, we have clear measurements at every stage.
We also help you create a brand ambassador program to enable you to continue running employer branding year on year at low cost. Through the brand ambassador program we help enable another key component of technology branding to University students as well as experienced developers.
We believe in employee experience as the foundation of employer branding and demonstrate authenticity in all we do.
Employer Value Proposition Development: Market Research And Data Analysis
We believe that you can get a return on investment for your employer branding only if you truly understand what your target candidate’s needs and career aspirations are. We also provide competitor perception insights.
Finally, in order to be able to create branding content that truly resonates with your candidates, (and consequently provides RoI on branding efforts) you need to be able to identify the sweet spot in terms of what candidates want, what your company offers and how you are different from your competitors. To this end we help you develop a unique employer value proposition.
Measuring Results
To ensure that you can track the Return on Investment you’re getting, we have a comprehensive set of employer branding metrics. The categories of metrics we track range from social media to brand association and business. We baseline metrics at the start of the engagement and monitor them through the engagement.
Our market research also helps you baseline and understand where you stand as an employer in your candidates opinion, both at the start of the branding as well as after predefined intervals. This provides yet another great way to measure the effectiveness of our employer branding efforts.
Branding Campaigns
Once you’ve got your messaging spot on, we can help develop quality digital content and write copy that conveys the key messages. This includes content for social media, websites and communications via E-mailers or other digital means. We also help run Glassdoor campaigns. We can also help you create printed marketing content and help you procure marketing merchandise / mementos and gifts. We also provide page management services as needed.
Thereafter we can help you get your message out to the right target candidates in the right numbers.
Brand Ambassador Program
For a company to be able to build it’s brand as an employer of choice it takes years of consistent effort. One way to do this cost effectively and sustainably at minimal cost is to setup a robust Brand Ambassador Program. Here’s another area where we can help.
Corporate Film Services
Zero Rules is a boutique film and video production house founded by Roohi Dixit and Ziba Bhagwagar We like to tell stories that put people at the centre of thehuman experience. The focus is on an amalgamation of creative ideas, strategicdelivery, skill and multidimensional collaboration. We can produce corporatefilms, TV Commercials, branded content, PSA’s, shorts, feature-length nonfiction and documentary films.We are empanelled with corporates like
ACCENTURE and are actively involved in the visual communication of theirDiversity and Inclusion programs and agendas.We have created and produced over a hundredTV advertisements for clients like P&G, Unilever, Nestle, TataSky etc. ZeroRules was also commissioned by UNICEF, USAID and Greenpeace.
Our film SPACES BETWEEN was selected as partof the Indian Panorama at the prestigious IFFI festival. Another film, SCATTERED WINDOWS, CONNECTED DOORS won the Audience Choice award at the MumbaiInternational Women’s film Festival and the Best Documentary award at VISAFF (Vancouver International South Asian Film Festival).Weprovide end to end corporate film production services which includes scripting Basic storyboarding, Shoot and purchase of stock footage, editing, basic textanimation, colour grading, voice over, stock music and sound mixing.
Technology Branding
Research indicates that most young talent in the IT Industry today gives strong weightage to the kind of technology they will get to learn and work on at a company. To this end, we can help you brand the kind of technologies your employees get a chance to work on and the kinds of career paths available in that context. Note that we execute these technology branding programs through developers at your company.
Universities provide an excellent platform to build your brand with a captive developer audience so they are a great place to start your technology branding. This can help enable a healthy pipeline of developers as well as facilitate a great entry point into long term brand building with the developer community at large. The range of programs for this could range from internships and skill building to collaborative research and hackathons.